Is 10% email open rate good?

In 2020, the average open rate across all industries is 21.3%. If you have an open rate of 22% or higher, then you’re doing great! If not, don’t worry. You know your email subscribers better than anyone else.

Is 50% email open rate good?

Based on everything we’ve seen here at Campaign Monitor, and on the other research out there, the takeaway is this: If you’re getting an open rate between 20% and 40%, you’re at least around average. Very few lists of reasonable size are getting much above 50% open rates from standard email campaigns.

What is a good email bounce rate 2020?

According to a 2020 Email Marketing benchmark study by Campaign Monitor, the average email bounce rate, including both hard and soft bounces, across industries is 0.7%.

What is a good B2B email open rate?

According to the 2018 Data & Marketing Association (DMA) benchmark report, the average B2B email open rate is 15.1%. Meanwhile, B2C emails have a slightly higher average open rate of 19.7%. As a marketer, you need to look at more than your open rate.

What is a good open rate email?

a good email open rate is considered to be between 20% and 40%. If you’re in a business-to-business industry, then the open rates should be at the higher end of that scale; and if you’re dealing with consumers, then the open rates are usually at the lower end of that scale.

What is a good open rate for email?

The simple answer to this is that anything between a 15-25 % is a good email open rate. However, it’s not that straightforward. To truly analyze an email open rate and see what really works with your customers, it’s always best to differentiate between open rates on mobile devices,…